Meet Paul and Linda — longtime round dance leaders, choreographers, teachers, and passionate ambassadors for the activity they love. From teaching teens in local schools to serving in national leadership roles, they’ve dedicated decades to helping round dancing grow while creating unforgettable friendships and memories along the way. Hear their inspiring story, their love of dancing, and why they believe everyone should give round dancing a try.

Mike “Dr. Mike” Seastrom has been a driving force in square dancing for more than six decades. What began with a lost bet to his mother and a sixth-grade lesson on “real square dancing” grew into a remarkable career as a caller, educator, mentor, and leader. While building a 47-year career in dentistry, Mike also became one of the most respected names in the dance world—calling and teaching from Basic through C-1, presenting at conventions, leading within CALLERLAB, recording for Rhythm Records, and sharing his passion across the U.S. and around the globe. Join us as Mike shares stories, lessons, and a lifetime dedicated to what he still calls the world’s best social and physical recreation: our “team dance.”

Send Us Your Success Story!

Square Dance Revival wants to share the success stories of rebuilding club membership or starting new clubs around the country. Tell us about your club history, what you did to rebuild, and what the results were. Sharing what didn't work is also helpful for other clubs. Send your club's stories and photos to leslie@squaredancerevival.org, and we'll post them to inspire others!

sdr@squaredancerevival.org

National Social Media Campaign!

“Busting myths. Welcoming dancers. Reviving the joy of dancing together.”

Square Dance Revival is spending $300 per month in our National Social Media Campaign to introduce new people to modern square and round dancing.

Over the last nine weeks, we've reached close to a half a million people throughout the country. Almost 1000 people clicked through to learn more about clubs in their area. Please keep your club and lesson information up to date on the various "find a club" sites.

Repeated exposure to these ads will continue to build interest in finding out why we are having so much fun. As our podcasts experts have told us, it will take time and repeated exposure to how much fun square dancing is will bring in more new members over the next years.

This funding allows us to reach thousands of potential dancers every month through targeted advertising:

• $150 on Facebook and Instagram ads, reaching approximately 18,750 people
• $150 on TikTok ads, reaching approximately 30,000 people, primarily younger audiences

Our campaign targets people interested in fitness, health, social dancing, family activities, and fun local activities. According to Meta’s audience data, this represents a potential audience of over 300 million people who may be open to discovering square and round dancing.

We spent our first $100 donation last month, which allowed us to expand the campaign's reach across the country by raising the daily budget from $10 to $13.30 per day. This resulting in 1/6 of our target audience viewing upbeat and engaging interviews with square dances of all ages and affliations.

Your donation directly increases the reach of this campaign.

Find out how much impact you can make here:

Every dollar allows us to introduce dancing to more people, faster—helping more clubs connect with new dancers and bringing new energy into the activity we love.

Together, we can show a new generation that square and round dancing are fun, social, healthy, and welcoming for everyone.

If you see one of our promotional interviews on your social media, please let us know!

Free Instructions to Help Grow Your Membership!

Basic Marketing Tips

How to Create and Use a Google Profile

How to Create a Facebook Page (not a FB Group and why)

How to Use a Facebook Page to Market Your Club

How to Boost a Facebook Post to Reach New Dancers

Why Color Matters To Attract New Dancers (not every color reads Fun, Energy & Friendship!)

How to Take a Great Photo that will Attract New Dancers

How to Take a Great Video From Your Phone

In the coming weeks, watch for:

• Website Mistakes That Drive New Dancers Away
• Social Media Mistakes That Hurt Club Growth
• Writing That Gets People to Stop and Read
• Create Eye-Catching Ads with Canva (Free Version)
• Use ChatGPT to Write Clear, Powerful Club Promotions
• Build a Simple Club Website for Almost No Cost
• Design Flyers That Make People Want to Try Dancing
• Create Facebook & Instagram Ads That Bring People Through the Door

April 26 Filming of Round Dance Interviews for National Campaign

We filmed 12 interviews with people who described in wonderful detail why they love round dancing. Our professional videographer is editing them, and they should be available in about a month for you to use. They will also be used in the national campaign to increase awareness of round dancing and build membership. A heartfelt thanks to the Colorado Round Dance Association, the interviewees, and specifically Cuer Denise Behrens and Round Dancer Extraordinaire Rhonda for their help and support in making this project successful. At least ten video interviews with round dancers speaking from the heart about what got them into Round Dancing and why they love it are in editing. Once finished, those interviews will be used in Square Dance Revival's National Social Media Campaign.

You will also be able to use these interviews in your own social media campaign to advertise for lessons. For free!