Are We the Problem? Are We Helping Our Clubs—or Holding Them Back? PLUS What is Leadership Anyway?


Are We Helping Our Clubs—or Holding Them Back?

The well-intentioned habits that may be making square dancing harder to join, learn, and love

What if some of the things we do because we care about square dancing are actually making it harder for square dancing to grow?

We help beginners through every move.
We tell new dancers what they should enjoy.
We keep doing things the way we've always done them because they worked for us.
We assume someone who looks confused needs our intervention.
We sometimes mistake control for leadership and activity for progress.

And almost all of it comes from good intentions. But good intentions aren't enough. We have to ask whether what we're doing is actually producing the result we want.

1. “I'm helping the new dancer.”

Constantly talking, pointing, pulling, pushing, correcting, and guiding can actually interfere with learning—and can make dancing stressful rather than fun.

Question: Are we helping people become dancers, or helping them survive one tip?

2. “We know what newcomers want.”

Experienced dancers can easily assume that because we loved something, newcomers will too.

But today's potential dancer isn't necessarily looking for the same experience we were looking for decades ago.

Question: Have we actually asked them?

3. “Someone needs to take charge.”

Some people gravitate toward leadership because they genuinely want to serve.

Others may be attracted to leadership because they want recognition, influence, control, or the feeling of being important.

Question: Are we choosing leaders who build organizations—or leaders who need the organization to revolve around them?

See article below!

4. “We've always done it this way.”

Traditions can be valuable. But tradition isn't a strategy.

Something can have worked wonderfully for 30 years and still be poorly suited to today's environment.

Question: Are we protecting square dancing—or protecting our memories of square dancing?

5. “If we just work harder, we'll grow.”

This may be one of the biggest misconceptions.

A club can work incredibly hard at advertising, recruiting, recruiting callers, organizing events, and finding volunteers—and still struggle to grow if the experience newcomers encounter isn't compelling.

Question: Do we need more effort—or do we need a different approach?

Maybe the future of square dancing doesn't depend on getting more people to do what we've always done.

Change doesn't mean abandoning what matters...

None of this means we need to abandon our traditions, lower our standards, or give up what makes square dancing special. The goal isn't to change what we value; it's to change how we achieve it.
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We can preserve the joy, friendship, courtesy, music, dancing, and sense of community that have always mattered while being willing to find new and better ways to deliver those experiences.
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The question isn't, “How do we get rid of what we've always done?”
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It is, “How can we achieve the same goals in ways that work better for today's dancers?”
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Evolution isn't about sacrificing quality or tradition. It's about making sure what we value continues to thrive.

What Is Leadership? What Isn't Leadership?

Leadership is often confused with being in charge. But having a title, chairing a committee, running a meeting, or making decisions does not automatically make someone a leader.

Leadership is the ability to influence people toward a shared purpose. It is about creating direction, building trust, bringing people together, making thoughtful decisions, and helping others succeed.

A good leader doesn't need to be the most important person in the room. In fact, effective leaders often make other people feel important.

Leadership is:

  • Listening, not simply waiting for your turn to speak.
  • Creating a shared vision, not demanding that everyone follow yours.
  • Building people up, not making yourself look more capable than everyone else.
  • Making decisions when decisions need to be made, while still considering other perspectives.
  • Taking responsibility, especially when things don't go as planned.
  • Developing other leaders, rather than making yourself indispensable.
  • Creating an environment where people want to participate.
  • Being willing to change when something isn't working.
  • Putting the organization and its purpose ahead of your personal need for recognition, control, or influence.

Leadership isn't:

  • Having the loudest voice. Making the longest speeches.
  • Always getting your way.
  • Controlling everything.
  • Having an impressive title.
  • Being the person who does everything.
  • Being the person who has been around the longest.
  • Having the final say about everything.
  • Taking over whenever someone does something differently.
  • Collecting positions, committees, or authority.
  • Expecting people to be grateful because you do a lot of work.
  • Making yourself so essential that nothing can happen without you.

Perhaps the simplest test is this:

When you leave the room, is the organization stronger because you were there—
or does everything have to stop until you return?

Leadership isn't about becoming indispensable.

It's about helping the organization—and the people in it—

more capable, confident, connected, and successful than they were before.

Our Leadership Training Registration starts September 1st!

If you are interested, take our survey to let us know what days and times work for you:

We are looking for club success stories!

Please send your club's revival story to sdr@squaredancerevival.org!

Our podcast season starts September 1 with Mike Hogan,

and you guessed it, the topic is marketing!

He explains not only the what, but the why...

If you missed our 2026 winter/spring season.

National Social Media Campaign Update!

“Busting myths. Welcoming dancers. Reviving the joy of dancing together.”

Due to our talk with Mike Hogan, who emphasized the importance of multiple social media exposures, we switched the campaign to run five ads on Instagram and five on Facebook. Of the 5 ads on each platform, 3 are for square dancing, and 2 are for round dancing.

Facebook may not get as many lesson searchers, but it exposes many more people to the joy of dancing and the friendship of the square and round dance community.

Here are the results over the last FOUR weeks:

INSTAGRAM

Reach: 13,352

Number of Clicks to the "find lessons" website page: 1791

Cost per click: 9 cents

FACEBOOK

Reach: 93,201

Number of Clicks to the "find lessons" website page: 122

Cost per click: $1.21

You may want to add your lesson campaign to Instagram, especially if you are in an urban area.

While it gets more clicks, Facebook reaches far more people, and the repeated exposure to square and round dancing on Facebook grows interest more than Instagram can.

“When you're marketing, you have to put the right message in front of the right people often enough. ...

Have some faith and never give up…

It takes time, it takes continued effort to make it work.”

— Mike Hogan

Your donation directly increases the reach of this campaign.

Special Thanks to New Monthly Donor:

Molly Blaney, President, Colorado Square Dance Association!

A donation of $5 per month from each club would make an astounding difference in how many people we can reach and how quickly we can achieve a Square Dance Revival! 100% of your donation goes to META advertising fees.

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Round Dance Promotional Videos: Ready to Use!

We are finished editing our Round Dance Promotional Interviews; now it's your turn to use them to attract new dancers to Round Dance. There are two similar sets, one with a Square Dance Revival! end card, and one without for you to use to promote your own round dance lessons.

Don't know how to attach an end card? We've got you covered!

Click the button below to access both sets, along with instructions on attaching your own promotional end card in the free version of Canva.

Here are examples of the videos:

Duffy

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Nancy

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Stephen

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Square Dance Revival!

Through social media, podcasts, presentations, and creative outreach, we educate the public about what square dancing really is (hint: it’s not what you think!). We love busting old myths and showing how square and round dancing offer incredible benefits—from fitness and brain health to meaningful social connection and pure fun.

Read more from Square Dance Revival!

ARTS-Dance: Resource for Growing Your Club https://www.arts-dance.org/ If your club is trying to attract new dancers, you don’t have to start from scratch. ARTS-Dance is the official national resource dedicated to increasing awareness, promoting the activity, and helping clubs attract more dancers. Its website offers promotional videos, sample ads, a marketing manual, a recruiting plan, and other resources. Erin Byars, ARTS Chairman, says she has worked to make ARTS a place where clubs can...

A Few Spots Left: Sign up for Leadership Training, Find Info Here TAKE YOUR SQUARE DANCE CLUB TO THE PEOPLE Creative Ways to Reach New Dancers Dancing on the Royal Gorge Bridge near Canon City, Colorado If we want new people to discover square and round dancing, we can't always expect them to find us. Go where people already are. Farmers markets. College campuses. Art walks. Street festivals. Shopping centers. Community concerts. Parks. Food festivals. Downtown events. A short, energetic...

Eric Henerlau: Leadership Doesn’t Have to Be Scary “Don’t make leadership scary. Make it easy. Make it fun.” “You don't have to know everything. Just step up, ask for help, AND MAKE SOMETHING HAPPEN.” — Eric Henerlau That may be one of the most important messages square dancing needs to hear right now. In his recent conversation with Square Dance Revival, caller and longtime leader Eric Henerlau offered a refreshingly simple view of leadership: you don't need a title, a long résumé, or all...