Happy Hoppers Success Story, Upcoming Leadership Training, National Campaign Success


A Different Approach to Lessons—and a Club That’s Thriving

What if beginner lessons weren't simply a path to graduation, but a fun and valuable part of square dancing in their own right?

Washington State's Happy Hoppers Club offers an interesting example of how rethinking the traditional lesson model can create an active, welcoming dance community. One of the larger clubs in the state, Happy Hoppers credits much of its success to the model established by longtime caller Jim Hattrick and continued by his successor, Craig Abercrombie. Tom Halpenny sent this club success story in with some great stats to illustrate their success.

Unfortunately, square and round dancing clubs were not immune to the pain of COVID, and these membership stats show that. But the Happy Hoppers were undeterred and focused on rebuilding.

Rather than offering one lesson cycle each year, they start a new Plus/Mainstream lesson session every eight weeks—four times a year. There is no formal graduation and no pressure for participants to move on to club dances. Dancers are encouraged to learn and progress at their own pace, deciding for themselves when they are ready for the next level.

Perhaps most interesting is the club's view of experienced dancers who continue attending lessons. Rather than seeing "angeling" only as a volunteer obligation, the club recognizes that attending lessons can be a rewarding destination in itself.

The lessons offer plenty of dancing and practice at full tempo in a casual, welcoming environment. New and experienced dancers mix freely, everyone dances with everyone, and longtime dancers can continue improving their skills while helping newcomers learn.

For some, the lesson experience is actually their favorite part of square dancing.

One dancer has attended the club's lesson sessions for 15 years—approximately 60 sessions—and still looks forward to them.

Tom reports, "I like meeting new dancers and watching their 'fresh brains’ gradually learn the dancing skills. I attend both lessons and dances, but I like the lessons more. You meet new people, everyone dances with everyone, and you get lots of practice.”

In recent years, the club's lessons have sometimes drawn higher attendance than its regular dances. Another club in the area uses a similar model and has also experienced excellent attendance.

The Happy Hoppers story raises an important question for clubs everywhere: What if we stopped thinking of lessons only as something dancers need to complete before the “real” dancing begins?

For some people, regular, welcoming, low-pressure lessons may be exactly the kind of square dance experience they want. And when experienced dancers enjoy coming back year after year—not simply because they are needed as angels, but because they genuinely enjoy being there—new dancers benefit as well.

The lesson program becomes more than a pipeline for producing graduates. It becomes a thriving social and dancing community of its own.

For clubs looking for new ways to attract and retain dancers, the Happy Hoppers model offers a valuable lesson: Success doesn’t always require getting everyone to follow the same path. Sometimes growth begins by giving people more ways to belong.

Dancers Are Ready for Change. Are We Ready to Lead It?

Square and round dancers are worried about the future—but they also believe the future can be changed.

A Square Dance Revival! survey of 99 dancers found that 72% are very or extremely concerned about the future of square and round dancing, and 85% believe clubs need to change significantly or somewhat to attract new dancers. These numbers confirm what many of us are already seeing: maintaining the status quo is not enough. If we want our clubs to survive and grow, we need leaders who are prepared to try new approaches, build welcoming communities, and help others navigate change.

Dancers are also telling us where to focus. 91% identified recruiting new dancers as highly important, 90% prioritized marketing and social media, 90% emphasized retaining current dancers, and 87% placed high importance on creating welcoming club cultures. Leadership training itself received strong support, with 63% calling it very important or essential and 76% saying they would encourage their club leaders to participate.

Perhaps the most hopeful finding is that potential new leaders are already among us. 70% of respondents said they would or might consider serving in a future leadership role, and 84% said they would or might participate in leadership training.

Turning the Survey Results Into Action

In response, Square Dance Revival! plans to launch a new online leadership training program beginning in October and continuing through May. The program will meet once a month for approximately two to three hours and will focus on practical skills to help club and district leaders strengthen their organizations, navigate change, engage volunteers, and build a stronger future for square and round dancing.

The first program will be limited to 15 club and district participants, allowing for meaningful discussion, interaction, and shared problem-solving. The cost for the entire program will be $35, with registration open during September. Depending on interest, we may offer more than one session at different times to make participation possible for more leaders.

If more people want to take the training, we'll offer another session during the same time period on a different day. In addition, Square Dance Revival! is developing a separate leadership training program specifically for state and national officers, recognizing that leadership challenges and responsibilities differ at each level of our activity.

The survey makes one thing clear: dancers recognize the need for change, and many are willing to be part of creating it. Our goal is to give current and emerging leaders the encouragement, practical tools, and support they need to turn that willingness into action.

The future of square and round dancing will not be determined by whether change is needed. Our dancers already recognize that it is. The question is what we choose to do next.

Questions? Email us at: sdr@squaredancerevival.org

Round Dance Promotional Videos: Ready to Use!

We are finished editing our Round Dance Promotional Interviews; now it's your turn to use them to attract new dancers to Round Dance. There are two similar sets, one with a Square Dance Revival! end card, and one without for you to use to promote your own round dance lessons. Don't know how to attach an end card? We've got you covered! Click on the button below to access both sets as well as instructions on attaching your own promotional end card in the free version of Canva.

Here are examples of the videos:

Duffy

Nancy

Stephen

The Square Dance Revival Podcast is lining up some great content to help you ensure square and round dancing grow and thrive in the coming years! The season will start September 1st, with Mike Hogan. Mike dives deep into the reasons modern marketing works and how to approach an ongoing new member campaign that works. Tony Oxedine, Patty Greene, Ted Lizotte, Tom Hicks, Jack Pladdys, Eric Henerlau, Dayle Hodge are all featured guests. We are working on more round dance interviews for the fall season. Missed the 2026 winter podcasts? It's not too late to listen!

Learn from Our National Social Media Campaign!

“Busting myths. Welcoming dancers. Reviving the joy of dancing together.”

Our switch to Instagram is paying off; a 10% click-through rate. To date, on Instagram alone, we've reached 29,281 people and 2,904 people have clicked through to find lessons. In the Facebook campaign, we reached 552,300 people and achieved around 1,000 click-throughs, for a click-through rate of less than 1%.

After our talk with Mike Hogan, who emphasized the importance of multiple exposures, this week we are changing up the campaign to run five ads on Instagram and five on Facebook. Facebook may not get as many lesson searchers, but it exposes many more people to the joy of dancing and the friendship of the square and round dance community.

You may want to add your lesson campaign to Instagram, especially if you are in an urban area.

“When you're marketing, you have to put the right message in front of the right people often enough. ... Have some faith and never give up…

It takes time, it takes continued effort to make it work.”

— Mike Hogan

Your donation directly increases the reach of this campaign.

Find out how much impact you can make here:

Every dollar allows us to introduce dancing to more people, faster—helping more clubs connect with new dancers and bringing new energy into the activity we love.

Together, we can show a new generation that square and round dancing are fun, social, healthy, and welcoming for everyone.

If you see one of our promotional interviews on your social media, please let us know!

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Square Dance Revival!

Through social media, podcasts, presentations, and creative outreach, we educate the public about what square dancing really is (hint: it’s not what you think!). We love busting old myths and showing how square and round dancing offer incredible benefits—from fitness and brain health to meaningful social connection and pure fun.

Read more from Square Dance Revival!

Success Isn't Keeping Everyone—It's Gaining Someone One of the most discouraging moments for club leaders comes after beginner lessons. "We started with 18 students, but only five are dancing a year later." It's easy to focus on the 13 who didn't stay. But what if we looked at it differently? You didn't lose 13 dancers—you gained five. While there are no national statistics tracking square dance retention, many experienced callers and clubs report that only about 30–50% of those who begin...

The Bad News: Younger Dancers are less likely to take lessons if they have to commit for 12 to 20 weeks. The GOOD NEWS: Modern clubs offer options that attract more people & deliver the same results One of the biggest challenges facing square dance clubs is not attracting interest—it's offering lesson formats that fit modern lifestyles. Many younger adults are looking for fun, social activities, and meaningful connections, but they are often reluctant to commit to six months or a year of...

The Bad News: Younger Dancers are less likely to take lessons if they have to commit for 12 to 20 weeks. The GOOD NEWS: Modern clubs offer options that attract more people & deliver the same results One of the biggest challenges facing square dance clubs is not attracting interest—it's offering lesson formats that fit modern lifestyles. Many younger adults are looking for fun, social activities, and meaningful connections, but they are often reluctant to commit to six months or a year of...