With more than 30 years of teaching experience, John and Karen Herr are leaders in the round dance world—building clubs, training dancers from their very first steps to advanced levels, and supporting square dance communities across Colorado. They run continuous class programs, cue for multiple clubs, and stay actively involved in national and regional organizations. Known for their high-energy style, they emphasize fun, friendship, and solid technique to help dancers succeed.

National Social Media Campaign!

“Busting myths. Welcoming dancers. Reviving the joy of dancing together.”

The Campaign is Launched! It's too early for analysis, but we will include statistics in our next newsletter. Square Dance Revival is spending $300 per month in our National Social Media Campaign to introduce new people to modern square and round dancing.

This funding allows us to reach thousands of potential dancers every month through targeted advertising:

• $150 on Facebook and Instagram ads, reaching approximately 18,750 people
• $150 on TikTok ads, reaching approximately 30,000 people, primarily younger audiences

Our campaign targets people interested in fitness, health, social dancing, family activities, and fun local activities. According to Meta’s audience data, this represents a potential audience of over 300 million people who may be open to discovering square and round dancing.

Your donation directly increases the reach of this campaign. Find out how much impact you can make here:

Every dollar allows us to introduce dancing to more people, faster—helping more clubs connect with new dancers and bringing new energy into the activity we love.

Together, we can show a new generation that square and round dancing are fun, social, healthy, and welcoming for everyone.

If you see one of our promotional interviews on your social media, please let us know!

New Training Material!

Basic Marketing Tips

How to Create and Use a Google Profile

How to Create a Facebook Page (not a FB Group and why)

How to Use a Facebook Page to Market Your Club

How to Boost a Facebook Post to Reach New Dancers

Why Color Matters To Attract New Dancers (not every color reads Fun, Energy & Friendship!)

How to Take a Great Photo that will Attract New Dancers

How to Take a Great Video From Your Phone

In the coming weeks, watch for:

• Website Mistakes That Drive New Dancers Away
• Social Media Mistakes That Hurt Club Growth
• Writing That Gets People to Stop and Read
• Create Eye-Catching Ads with Canva (Free Version)
• Use ChatGPT to Write Clear, Powerful Club Promotions
• Build a Simple Club Website for Almost No Cost
• Design Flyers That Make People Want to Try Dancing
• Create Facebook & Instagram Ads That Bring People Through the Door

April 26 Filming of Round Dance Interviews for National Campaign

The Colorado Round Dance Association has graciously consented to allow us to film their April 26th Spring Round Dance Event in Colorado Springs. We plan to produce at least ten video interviews with round dancers speaking from the heart about what got them in to Round Dancing and why they love it. Once produced, those interviews will be used in Square Dance Revival's National Social Media Campaign. You will also be able to use these interviews in your own social media campaign to advertise for lessons. For free!